#021: What a Drug Launch is REALLY Like

Can you relate?

Hi everyone,

Popping in from my holiday with a bit of fun for your Friday!

A quick thought on launches

Something I've noticed: Those of us who've led multiple launches sometimes forget to do those detailed debriefs, which means we end up learning the same hard lessons all over again. The gap between our "forecast sales" and "market reality" is exactly where our best insights are hiding - if we actually stop to look for them.

Something to make you smile

I made this meme yesterday evening - I hope it makes you chuckle as much as I did while creating it. Before you judge me… there’s only so much Kid’s mini-disco I can handle, and I love what I do! Does it hit close to home for anyone else?

Worth pondering

"The distance between your expectations and reality is where wisdom is born."

Before you go...

When was the last time you pulled your cross-functional team together to honestly talk about the gap between what you expected from your launch and what actually happened? Any surprises come out of that conversation?

Have a brilliant weekend!

Ben

[Sent from a beach somewhere with terrible WiFi but excellent cocktails 🍹]